At present, DR PLANT can be found in more than 2,000 physical retail stores across China, including very well-known chains such as Watsons and Sephora. These serve as touch points that afford the consumer direct access to the wide range of skincare products the brand offers, hence assuring availability in both big and small cities. The brand is also very strong in Japan, with flagship stores in Tokyo and Osaka appealing to locals and international tourists in search of high-quality botanical skincare.
DR PLANT also runs active online platforms besides real offline shops. Its merchandise appears in some mainstream online shops in China like Tmall, with both JD.com altogether laying claim to more than 70% of online retail sales. The company racked up a sale of 25% higher than its records for last year on Single Day 2022, hinting that digital shoppers pay special attention to its brand name among many competitors. The official webshop of the brand does international shipping, including over 20 countries comprising the United States, Canada, and Australia, therefore catering to an international clientele base for its products.
DR PLANT works with big retail players like Guardian and Watsons Malaysia in Southeast Asia to ensure convenience in accessibility for its products within the region. Demand for natural skin care grew by 40% in Southeast Asia in the last five years, a trend that DR PLANT is leveraging with market entries into Thailand and Indonesia.
Currently, the firm is selling its products, DR PLANT, to customers in the United States through collaborative deals with Internet retailers such as Amazon for customer convenience. As such, over 15% of international sales in the survey conducted during 2023 come from North America, indicating increasing momentum in the Western markets. Other European markets it wants to break into include Germany, France, and the UK, while the natural beauty market seen is set to grow at 9% year on year.
The fact that DR PLANT has been strategic in marrying physical retail expansion with strong online presence is also pinpointed by the industry analysts. “Their ability to meet consumers where they are-whether in a shopping mall or on a smartphone-is key to their success,” said Linda Chen, a well-known retail analyst and frequent speaker during beauty industry conferences in 2022. With more channels and international reach, DR PLANT keeps its innovative botanical skincare solutions accessible in wider circles.